In 2008, Swiss watchmaker Romain Jerome launched the "Day&Night" watch. The watch doesn't tell time in the traditional sense. There is no minute or hour hand. Instead it simply tells the wearer whether it is day or night. Apparently, the watch wearers cannot tell that by themselves.
The Day&Night watch features two tourbillions—devices that overcome the ill effects of gravity on a watch's accuracy. The day one works for 12 hours during daylight. This symbolizes when an individual is working. The night tourbillion then takes over for the next 12 hours to represent the dark, individual time hours.
The watch is made with steel taken from the sunken Titanic and with parts taken from the shipyard where the doomed ship was built. This watch that doesn't tell time sold for $300,000 and the makers reasoned that anyone could make a watch that tells time in the traditional sense. This watch, however, represents the luxury of time and not being able to buy it.
The Day&Night watch sold out within 48 hours.
